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17 Zero Waste Makeup Brands

17 Zero Waste Makeup Brands


Last Updated on May 24, 2021

If you’ve been a reader of Going Zero Waste for a while, you know much I love a good DIY! I used to make my own makeup all the time, like this lip to cheek, this eyeliner/mascara combo, and this powder foundation.

But, life gets busy and the reality is that you might not have time to DIY everything! As my workload has grown, my DIY time has unfortunately decreased significantly.

So, I went on a hunt for the best zero waste (or very low waste) makeup brands that are made with safe, earth-friendly, high-quality ingredients.

10 Zero Waste Makeup Brands from #zerowaste #ecofriendly #gogreen #sustainable #makeup #zerowastemakeup #sustainablemakeup #ecofriendlymakeup #greenmakeup #organic

Most of these brands are more expensive than what you’d get at the drugstore (although there are a couple really budget-friendly ones!), but the fact is: you don’t want to be wearing that stuff anyway! Cheap, conventional makeup is known to be packed with potentially toxic synthetic substances that can mess with your hormones and have significant long-term negative health effects

Personally, I don’t want to mess with that—I’d rather spend a little more to invest in higher-quality products with natural ingredients and just buy less of it! 

I should give you a disclaimer that not all of these brands are perfectly zero waste. But I do know that the brands below are prioritizing minimalistic, recyclable, and compostable packaging wherever possible.

I also can’t guarantee what sort of packaging is involved with online orders.

I have always bought my makeup in-store at Credo Beauty so I don’t have to deal with extra packaging, but I know not everyone has access to a clean beauty store near them.

If you’re worried, you could always reach out and ask before ordering—some of the brands below have noted that they will reduce their packaging even more upon request. 

A few other hot tips before we get to the list:

First, if you live in a humid environment and/or don’t go through makeup very quickly, I would recommend skipping the bamboo packaged products since they can get moldy!

You do NOT want to be putting products with invisible mold spores onto your skin.

Second, if you’re finished with your old mascara wands, you can put them to good use by sending them to Wands for Wildlife!

Third, let’s talk quickly about makeup remover. Usually, a regular old cotton washcloth and some coconut oil or face cleanser will do just fine!

If you’re looking for a little something extra, these hemp and organic cotton makeup removal pads with this makeup remover is also a good option. And if you’re someone who’s constantly smearing things that need to be fixed with Q-tips, try a NakedSwab!

Lastly, just a heads up: many of the links in this post are affiliate links. For more information, please see my disclosure policy. Also, all pricing is in USD.

[ RELATED: DIY Makeup Brush Cleaner and My Favorite Zero Waste Skincare Products. ]

Sustainable Makeup Brands

1. Antonym Cosmetics

All of Antonym’s makeup is certified by ECOCERT, which means the products and packaging are third-party verified to be up to certain environmental standards. Plus, everything is cruelty-free and the only non-vegan ingredient they use is beeswax (in the lipstick only). They leave out all of the nasty stuff like parabens, sulfates, artificial fragrances, etc.

Their bamboo compacts are really pretty, and their outer packaging is made from either recycled or FSC-certified paper. Watch out for the liquid foundation though—the bottle is plastic!

Products: Foundation, blush, and eye color
Price: $19 – $60

2. Aether Beauty

If you’re into crystals, astrology, and Greek mythology, you will love Aether. Yes: their eye shadows are literally infused with crystals. They use organic, fair-trade, vegan, and non-GMO ingredients wherever possible and ban over 1500 ingredients from their formulas.

Their eyeshadow palette is completely paper and the packaging is almost entirely recyclable.

Products: Eyeshadow
Price: $58

3. RMS

RMS is a pretty popular one that you’re more likely to find at in-store retailers. One of the first companies to prioritize clean ingredients in 2009, it’s been recognized by a lot of conventional outlets like Allure, InStyle, Vogue, and more.

RMS uses organic and toxic-free ingredients. Their cream products come in recycled glass pots and their boxes are made from 80% post-consumer recycled fiber and manufactured using 100% wind power. Everything is non-GMO, soy-free, gluten-free (except for the volumizing mascara!), and cruelty-free.

I’m intrigued to try their line of “Un” cover-ups and powders. The idea is that it actually works with your skin to create an even and finished look without the cakiness that often comes with regular concealers and foundations.

Products: Pretty much everything
Price: $20 – $52

4. Kjaer Weis

Kjaer Weis is one of my favorites: I get a lot of Instagram DMs from people asking me about my eye makeup. It is ALL Kjaer Weis!

Kjaer Weis was actually started by a conventional makeup artist who worked for big fashion magazines like Vogue, Marie Claire, and Elle. She found that so many of the women she worked with were irritated by synthetic makeup products, which led her to eventually start a luxury brand that’s also organic and eco-conscious.

Their compacts and containers are made of a metal that unfortunately is not recyclable, but they are refillable (including the lipstick and mascara). Their products are made in Italy and all of their ingredients are either Certified Natural or Certified Organic by Italy’s certifying body, the Controllo e Certificazione Prodotti Biologici.

Kjaer Weis is not vegan because they do use beeswax in a lot of their products.

Products: Lip color, eye color, foundation, highlighters, mascara
Price: $25 – $75 

5. Axiology

Axiology’s lipsticks are made (mostly) from a list of ten natural ingredients, including a blend of organic oils, elderberry extract, and candelilla wax. They do carry neutrals, but this is definitely your brand if you’re looking for beautiful, bold colors.

Their lipstick tubes are made from recyclable aluminum. Their packaging is made from recycled trash by a women-run cooperative in Bali, Indonesia and is both recyclable and compostable. The tubes for their lip crayons are not recyclable though, so maybe go with the lipstick instead! 

Everything is certified vegan and cruelty-free and is completely free of palm oil, gluten, soy, and synthetic fragrances.

Products: Lip color
Price: $30

6. Elate Cosmetics

Elate is a pretty popular brand among the zero waste and eco-conscious community, and for good reason. They carry a wide range of products, offer refills, have great transparency, and their products tend to be a bit more affordable compared to some other brands.

The company ethos stands on 5 Conscious Beauty Principles: impact, ethics, community, future, and mission. They report that their operations are currently around 75% waste-free and are actively working to increase that number. They do use some recyclable plastic, but try to stick to more sustainable and easily recyclable materials like aluminum, glass, bamboo, and seed paper!

Elate also embraces the idea of creating a capsule beauty bag. Inspired by capsule wardrobes, the idea is that you don’t have to have a vanity filled with hundreds of makeup products, but instead, less is more. Their quick, 3-question quiz will give you recommendations for which products to include in your capsule.

Everything is 100% vegan and cruelty-free as well as gluten-free. Plus, they give back a portion of their profits to social and environmental non-profit organizations.

Products: Pretty much everything
Price: $4 – $42


ILIA does use plastic for many of their products, but I’m including them on this list because of their take-back program. The brand is committed to reducing their impact by recycling the hard-to-recycle. Customers can mail in up to five empty beauty products per month (even if they’re from another brand!) and they will recycle them through TerraCycle. This is a great option if you’re still in the process of transitioning to a zero waste lifestyle and have a lot of more conventional products sitting around!

They use clean ingredients as much as possible and all of their products are free from things like sulfates, parabens, gluten, and talc. Everything is cruelty-free, but some of their products are not vegan.

Products: Pretty much everything
Price: $26 – $54

8. Bésame

Bésame has a glamorous 1900’s feel because it was actually started by a cosmetics historian! It’s so authentic—they actually gather vintage makeup from estate sales, auctions, and antique stores to recreate the colors and textures to exactly match the originals (but using more modern, safe ingredients).

I haven’t actually used their cake mascara and it looks like it might require a small learning curve, but I’ve heard really good things! It comes in a small tin can which you can get refilled.

Everything is 100% cruelty free and does not contain gluten, parabens, or mineral oils. It’s mostly vegan, with the exception of a few products that contain beeswax. Bésame is woman-owned and operated, and everything is made locally in California.

Products: Lip color, eye color, mascara, and face powders
Price: $20 – $30

9. Sappho New Paradigm

Sappho New Paradigm started with a focus on luxury, vegan and organic cosmetics that are free of known carcinogens and endocrine disruptors. Everything is produced and formulated with ECOCERT certified ingredients in a zero carbon footprint facility in Canada.

Sappho does use plastic in some of their products, but they do have replaceable powders for their foundations, blushes, and eyeshadows. They also report that they’re in the process of developing new packaging that includes more eco-friendly materials like glass.

Products: Pretty much everything
Price: $20 – $54

10. Izzy Zero Waste Mascara

This is the world’s FIRST zero waste mascara! Izzy mascara comes with no outer packaging, and is even shipped in reusable mailers made from upcycled materials.

The container is made from medical-grade stainless steel that’s designed to be cleaned and refilled over 10,000 times, so you never have to throw away another mascara for the rest of your life.

Compared to the industry standard, their mascara has a 78% smaller carbon footprint after only 25 refills! Izzy is set up where you can get a great discount for subscribing. It’s $39 for a one-time purchase plus $19 for quarterly refills (Eco Hero), and $85 flat for the annual membership (Eco Icon).

Products: Mascara
Price: $19-$35

11. Tata Harper

I LOVE Tata Harper—I actually wore their Lip and Cheek on my wedding day! They mostly carry skincare, but they do have a few cosmetic products as well.

Everything is formulated, manufactured, and packaged by hand on their farm in Vermont. The majority of their packaging is glass, which means it’s easily recyclable or reusable. The plastic resin that is used for their bottles is made from renewable sugar cane rather than petroleum. Their outer packaging is made from cardboard and paper that’s either SFI (Sustainable Forestry Initiative) certified and/or made from post-consumer recycled waste and soy-based inks. Their ingredients are and are certified ECOCERT, vegan, and cruelty-free.

Products: Lip and cheek color
Price: $32 – $42

12. Keeping It Natural

This is a great option if you’re looking for something more affordable. Available on Etsy, everything is made by hand in Ohio and ships plastic-free.

Keeping It Natural’s ingredient list is super short and everything is cruelty-free, fragrance-free, vegan and gluten-free.

Products: Mascara, lip color, and cheek color
Price: $12 – $19

13. Clean Faced Cosmetics

Another great Etsy shop to try out, Clean Faced Cosmetics are made by hand in Michigan. The shop owner appears to be very accessible—she’s willing to make a custom shade for you or omit ingredients you may be sensitive to. You can order refills and even send back your containers to be reused.

Everything is vegan and mostly organic!

Products: Pretty much everything
Price: $10 – $48

14. Alima Pure

Alima Pure is not completely plastic-free, but they do offer refillable compacts built to hold magnetic pans that can easily be swapped out. Their products are also free of all of the bad stuff like parabens, petroleum, and talc. 

Alima Pure is a B Corp as well as a member of 1% For the Planet. Plus, for the last 10 years, the brand has been offsetting 100% of their carbon emissions through and manufacturing their products using energy-efficient processes including wind-powered electricity.

Products: Pretty much everything
Price: $14 – $46

15. Fat and the Moon

Fat and the Moon has gained somewhat of a cult following over the years, and I can see why. Created by an herbalist, these products are made using age-old ingredients and recipes that have been passed down from various healing traditions for a really long time.

All of Fat and the Moon’s products come in reusable, recyclable containers and they do their best to reduce packaging everywhere possible. All of the ingredients are non-toxic and cruelty-free, but they do use beeswax in many of their products.

Products: Lip, eye, and cheek color
Price: $18 – $24

16. Zao

Zao’s packaging, as well as some of their ingredients, are made from controlled harvested bamboo. They have a refill system as well.

Their products are ECOCERT certified and they source their ingredients from organic farms. Everything is toxic-free, cruelty-free, gluten-free and vegan. Plus, at their factory in France, employ individuals with disabilities.

Products: Pretty much everything
Price: $15 – $44

Those are my top 10 zero waste makeup brands! To learn more about the products I use every day check out my Low Waste Makeup Capsule Collection. 

Which ones would you add to the list?

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  1. Hi! I have really enjoyed your posts, and how they are making me more conscious of my use of plastics – but there are now so many ads on your pages that it makes the content difficult to read.

    1. The ad network I go through recently changed the layout, and I need to adapt. They do look a little off in this post. I’m thinking of opening a Patreon account where you can read all of the blog posts ad-free. Please let me know if that’s something that interests you!

  2. As a Canadian, I was eager to try out Elate and I visited their studio shop when I was in Victoria last summer! I highly recommend their products and was thrilled with their transparency and genuine desire to make a difference. I’m very low maintenance when it comes to makeup but I like what I’ve tried so far.. and not too expensive either!
    Great post!

    1. I bought some Elate powder; it was a terrible color for me (too dark, much too golden) but the powder box is truly beautiful and I’ll be able to reuse it for years.

  3. Wonderful post, thank you for the informative recommendations! I recently came across Elate at a pop-up event and immediately was drawn to their aesthetically-pleasing bamboo packaging! Their sustainable and refillable packaging, toxin-free products, and mission to be a waste-free cosmetic company lines up with my values and everything I’ve been working towards lately. I’m very excited to be slowly transitioning my beauty supplies over! And look forward to checking out the other companies listed above as well!
    Thanks again!
    Victoria, BC

  4. Makeup has been one of my biggest zero waste challenges, so I am really excited to see this post! Have you used cake mascara? I hate to buy it, hate it and waste it. Of the mascaras you mentioned, do you have a favorite?

    1. I haven’t tried all of them, but I’ve tried the lush one and liked it. I also tried the Kjaer Weiss one and I liked it too. I feel fairly evenly about both. The Lush one is more natural, and I think the Kjaer weiss one lasted a little longer, but you need to curl your eyelashes with both!

    2. Im not Kathryn but the LUSH mascara is my absolute favourite! If you’re after a nice natural, daily look without any clumps then i’d highly reccommend. It stays put and washes off easily with water at the end of the day. However, if you want something super dark and thick then its not quite right. I’ve tried heaps of different mascaras but this is the one I keep coming back to and now i wont buy anything else! 🙂

  5. Hi Kathryn, Curious about your honest opinion the KW mascara. I have the "Keeping It Natural" brand and of course the returnable refillable container is just stellar, but the mascara gathers under my eyes in just an hour. Seems from the reviews that KW is the same. I would hate to purchase such an expensive mascara and have it do the same.

  6. I’ve been able to make my own powder foundation and zero-waste eyeliner (both completely organic) so far, but I haven’t tried any zero waste mascara yet. I’ll have to try out some of these brands when I finish using my Poofy Organics tube! Thanks for all the ideas!

  7. I buy from Keeping it Natural on Etsy. I highly recommend their products. I wasn’t a fan of the cake mascara, but the eye shadows and face powders are great!

  8. Have you tried Zao make-up? They are vegan, organic & crualty free as well… packaged in bamboo, and I have to say their products are amazing.

        1. For those in the US, L’Occitane offers free recycling on all beauty products. They partner with Terracycle, so this is a great free solution if you have a store nearby. Check L’Occitane’s website for participating stores.

  9. This is awesome! Makeup has been one of my most difficult transitions into reducing waste as a lifestyle, so I just kinda gave up on wearing it all together. This post gives me hope and inspires me to get back into it. Thank you!

  10. I have been reading a few zero waste blogs and hardly any of them mention Lush! Yours might be the first. Why would zero wasters avoid Lush?

    1. Lush still uses some synthetic dyes, synthetic fragrances, and SLS which is derived from coconuts not palm oil. They don’t particularly like these ingredients. I’m not a huge fan of synthetic dyes and fragrances, but a lot of their products don’t have them. I think they cater to a diverse group of people and can help others reduce their waste.

  11. It’s great that more and more brands are going zero waste! Unfortunately, it will take long long time for them to become worldwide so to be accessible in countries of the Middle and Eastern Europe or so. I live in this part of the world therefore to order everything from America would be excessively expensive. I was wondering if you have also some tips of home made cosmetics and beauty products? I don’t use much, but to have ZW alternative for a cover cream, shampoo and shower gel would be awesome!

  12. What do you mean when you say something has a 100% recycle rate? I definitely think it’s important to remind people that whether or not something is recyclable is not the same thing as ‘accepted in my recycling program’. For example, where I live, you can’t put plastic bags in your recycling bin because they’re not accepted in my city’s recycling program (even though they can technically be recycled). This is all to say that a true zero waster should do some reasearch about what can and cannot be recycled in their own areas’ programs.

  13. Hi Kathryn. Thank you for a very helpful article. I see you write about zero waste in packaging, but does these brands also have zero plastic in their products as well? I know its very difficult to find out if commercial brands have this in their products, so would love to shop from a brand where I already know that all their products and packaging are plastic free. Thanks for your input! Jo

  14. Thanks for the list! I had no idea there were so many brands that are jumping on the zero waste bandwagon. I really wish there were more. Unfortunately not a single brand listed here lives up to my expectations of ‘clean’ make up. I have found one brand that does but they are not zero waste. If only I could have my cake and eat it too!

  15. HI Katheryn! This blog is really helpful. But they are too costly for me! can you suggest the cheapest but environment friend makeup products. Thank you 🙂 #love_love
    – Nainika
    from @useandreuse
    (from India)

    1. So please switch to other materials for your products too! Will stop selling your products in our store except for the kajales mostly for the reason it is packed in plastic. Allthough happy that the kajales and the lipsticks are in allumium.

  16. Thanks for the lovely information! Just wanted to mention one point, however. I have met Kristin Kjaer Weis in person at an event and she specifically told us the metal in her packaging is NOT recyclable (it is not stainless steel) but the idea is to keep it forever and pop out the old pans and replace with new ones. Thanks!

  17. I’m fortunate to live where a local shop can refill some of the Elate products for a great zero waste option. The only problem I have is the mascara – it’s in a plastic tube which is encased in bamboo. Personally that’s super green washing to me since they’re using more packaging than necessary (why the bamboo?!). But I really like their foundation and concealer and am looking forward to trying the other actual zero waste products.

  18. Hi, I went through the blog and I enjoyed reading it. You have mentioned a lot of Natural skin care products and they are good for the skin and I suggest my friends and family members to use such type of products rather than damaging skin by using chemical products and I follow the regime all the time. I too always prefer Ayurvedic products for skin, hair etc. We feel the timing for such products and its offerings is key to addressing a number of issues people face today on a daily basis. From stress to aging to vitamin deficiencies, these problems are caused by natural circumstances and need a solution that also comes from a natural source, and has those answers. Have you ever heard about Soultree India which gives ayurvedic organic skin and beauty care product. The ingredients which they use to make 100% ayurvedic beauty product is from mother nature. All products use authentic Ayurvedic recipes and honestly-sourced natural, organic ingredients that do no harm, only good.

  19. I got this response from Credo, thought it’d be helpful to you all.

    We unfortunately as of now do not have any mascaras that are totally plastic free. Our Kjaer Weis mascara is refillable, and the original packaging is metal, but the refill is also plastic. So sorry about that! We are always on the lookout for non-plastic packaging so hopefully we’ll have one soon!

  20. Excellent information. I’ve been wondering what on earth to do with mascara wands! I do have the Besame Cake Mascara in brown and I’m a big fan. It took a bit of getting used to, but I now use it on my lashes, brows and as an eye liner. If I am remembering correctly, Besame did not use any plastic packaging in their shipping. The lipsticks I’ve tried from them are almost all metal tubes (aluminum I believe), but there is one small plastic bit inside. I believe it’s the part that helps swivel up the lipstick.
    I will definitely check out Wands for Wildlife – seriously that baby possum getting brushed is too much 🙂

  21. Do you have any information on eco friendly and plastic free make up remover products, everything seems to be packaged in plastic bottles and tubes ? thanks

  22. Hi! So I am fairly new to this and I love the zero waste movement. I found that make up seems to be the hardest place to find substitutes so thank you for this article! I actually read this article a few months ago and went out and bought Kjaer Weis because it looked so beautiful and aesthetically pleasing and I love the refill idea.
    However…it is so expensive and I found that I was spending a lot more money just on make up. After a couple months I decided to check out Etsy, and there are actually so many people who are DIY’ing really amazing cruelty free, organic, zero waste makeup! And it is super affordable. I just wanted to post and say that zero waste does not have to be expensive or DIY. There are people out there who truly live this lifestyle and are creating zero waste makeup. So I just wanted to throw that out there! Thanks 🙂

  23. I love Besame, and their cake mascara is awesome…does not flake stays on, and washes off with soap and water. Their lipsticks& lip glosses are fabulous!

  24. Sappho Cosmetics uses glass, recyclable refillable compacts and we are the only company that treats their plastic tubes with biosphere rendering it biodegradable in a land fill in 2-5 years instead of 200-500 years

  25. These days, many skincare brands are focusing on chemical free or ayurvedic treatments for any skin issues. And people are actually loving them, due to the fact that they are 100% ayurvedic and harmless to your skin. I came across Forest Essentials, a luxury ayurvedic skincare brand and found out their facial creams for anti aging the most promising.

  26. Cosmetics products are the number one largest products selling in the word. Everyone wants to look better and better. For that purpose, everyone tries to wear good, perfume, makeup and another extension for the beauty. But all these types of cosmetics products need proper care and protection. For that purpose, companies are trying to work to improve their packaging quality. Icustomboxes have solution of all these kinds of products related packaging. For the<a href=" ">eyeliner-boxes</a> , you can visit our site icustomboxes.

  27. I was delighted to discover this resource! Until I doubled checked the first company I thought i’d Like to buy from. RMS does animal testing therefore is NOT cruelty free. I’d rather not have make up at all.

  28. Thank you thank you thank you! This is just the resource I need. When trying to reduce waste in our lives, I realized that I was the number one contributor because of make-up! I didn’t want to give it up, so I started doing my own research into Eco friendly brands. I found them and my wallet screamed. Like I’m sitting in my bath, scrolling through eco-friendly brands, all excited because the exist and my wallet just starts screaming from the other room, as if it would never be full again! It was terrifying and took a little while to calm the little guy down.
    You did a lot of research for me, I don’t mind using different brands if I can mix and match for the best product and price for me. And my wallet is only whimpering currently. The coward does that all the time, didn’t scare me…!

  29. I just got the besame cake mascara and I’m obsessed. Big learning curve but once i got the right consistency down, it’s great. It builds nicely and stays all day without flaking. It’s not water proof but it does stand up to the Houston humidity! Is there a foundation you like from any of these brands? These plastic tubes are killing me. And the turtles.

  30. Unfortunately the Kiser Weis compacts, though made out of metal, are not stainless steel. They aren’t recyclable at all. The refill tins are, which is good.

  31. Recently bought the Besame cake mascara. It’s really nice, doesn’t clump at all, and it’s also possible to use it as an eyeliner with a small brush, which I have tried and like the look of. I love products that do double duty! And they do sell refill cakes wrapped in paper.
    I’m local to the area and bought in person so I can’t speak to their shipping packages but in store they give you the option of no receipt and provide you with a cute recyclable paper bag. I did buy two of their brushes for applying the mascara, and those did come wrapped in a small plastic sleeve. However, I’m planning to re-use the sleeve to carry around my brushes in my purse, and I previously found it almost impossible to buy any type of makeup brush without plastic packaging. I figured that was the lesser evil, because the brushes last a really long time if you clean and care for them, as does the cake mascara – both much longer than an ordinary mascara. Plus, I ended up buying the (almost indefinitely reusable) brushes from a small local woman-owned business that’s actively encouraging people to use a more eco-friendly mascara option. Not perfect, but definitely a good option.

  32. Hi everyone! Thought id quickly share that Almay sells liquid foundation in glass bottles. I have been using the Clear Complexion Foundation with salicylic acid for a few years to maintain breakouts. The top cap and pump are plastic but the main bottle is glass.

    Thanks for the inspiration Kathryn!
    Love your book Kathryn, thanks for the inspiration!!

  33. Your article is wrong as someone already pointed out, and it should be corrected. The Kjaer Weis metal containers are NOT stainless steel, and not even recyclable. Their material is in fact Zamak, which is a zinc-aluminium alloy.

    RMS lids are not stainless steel either, they are aluminium.

    Please get the facts straight. There are so many bloggers that unintentionally greenwashes brands and make them better than they are. First of all these brands get to ride the "clean wave" while using cheaper materials, while brands who might actually use steel are disadvantaged by unfair competition. And customers are unknowingly purchasing in good faith that the products are what they’ve been told.

    The same goes for the brand 100% pure. So many bloggers advertise their products as organic, or vegan. But looking at their makeup sometimes 1 ingredient is actually organically grown, while the 20 others are not. Even though a brand has a few organic products, or ingredients, doesn’t make the brand organic!

  34. I was really happy to see the Stila liquid eye shadows in your main image as this is one of my favorite brands! Then I didn’t see their products on your list. I don’t understand. Is Stila zero waste? Why are they not listed on the post?
    Also can you tell me which company makes that contour palette in the same image please? It looks amazing!


  35. I feel kind of distraught right now on two fronts right now. 1. I looked into the top companies on this list but none of the mascaras seem to be zero waste at all. I’m starting to get really down on my sustainability quest. 2. I had loved Lush, in general, for years, but now as I look at their shop there’s just so much plastic. I’m feeling a bit overwhelmed. I use mascara and a brow stick, both in plastic, and I’d love to find alternatives, but I’m struggling. I’m feeling like I had the wool pulled over my eyes with Lush, who I always thought was leading the pack on sustainability and other issues. Am I missing something? Ugh, this feels so ranty, I’m sorry, I just want to do good by the earth :(.

    1. Hey friend, don’t despair! Clean faced cosmetics on etsy makes *excellent* mascara in both liquid and cake form. Look at the pictures in the reviews! You can also try the cake mascara from Besame.

      I have found the zero waste makeup quest to be really easy on some fronts: I have mascara and eyeliner (clean faced), lips and cheeks (axiology), eyeshadow and bronzer (elate), all covered. My plastic free white whale is foundation! Why can’t normal companies sell foundation in a glass bottle with a metal lid! Even the “eco conscious” companies sell it with a plastic lid. It’s weird!

      Also, remember that zero waste isn’t a goal, it’s a journey. Making some good choices is worth it, even if you can’t make all the good choices yet! <3